Lessons Learned from Years with Designs

How to Ace Your Small Business Website

Picture your small business website as a first impression for prospective clients. Is it easy to use, and does it accurately express your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.

Be Clear about Your Business and Why It’s There

Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.

Create a User-friendly Website

If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you need both technical developers and information architects running the creative development process from the core. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.

Never Underestimate the Power of SEO

With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.

Give Your Brand Life

Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All these constitute low-grade user experience. And that will be a serious problem, knowing your site plays a central role in your branding. You can create the best branding experience by being yourself. Talk to people in real-time, and let your brand be the reason for them to talk to each other.

Maintain Mobile Friendliness

Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. That means your website should be built not only for PCs, but also for smart phones and basic phones.

Use Analytics to Monitor Your Progress

It’s important to track your online progress because you have to keep it in step with your company’s goals. If you have budget problems, the free Google analytics package can give you a great start. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, you’ll be able to observe trends in a short time.